UNITED SPORTS

MARKETING CAMPAIGN

BRIEF

Increase registrations of Lil’ Kickers Soccer Program during the session that historically saw low registration rates.

United Sports was looking to increase their registrations for their Lil’ Kickers children’s soccer program. This program was going into a season that historically saw low registration numbers.

Strategy:

The TandarichGroup developed a strategy that utilized a combination of Facebook’s targeting capabilities, Email Campaign Strategy, and a Social Content Campaign to target cold, warm, and hot leads for the program.

Results:

The campaign resulted in a 1,700% ROI on their investment. Of the inquiries from our lead generation campaign, we saw a 24% rate of conversion from inquiries to paid registrations.

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