THE SKI BUM

SNAPCHAT BRAND TARGETING

BRIEF

Reach The Ski Bums target market through new innovated platforms.

Strategy:

With this strategy, we wanted to grow The Ski Bums brand awareness in a space that their competitors hadn’t yet tapped into, Snapchat. We developed a Snapchat Geofilter that users could put over their face when they took a selfie. We then ran the Snapchat Geofilters around the three major ski resorts that The Ski Bums customer base frequented, Bear Creek Mountain Resort, Blue Mountain, and Big Boulder Ski Area.

Results:

Over the course of 12 hours, the Snapchat Geofilter was used by 940+ people and generated 19,500+ impressions.

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