THE SKI BUM
SNAPCHAT BRAND TARGETING
Reach The Ski Bums target market through new innovated platforms.
With this strategy, we wanted to grow The Ski Bums brand awareness in a space that their competitors hadn’t yet tapped into, Snapchat. We developed a Snapchat Geofilter that users could put over their face when they took a selfie. We then ran the Snapchat Geofilters around the three major ski resorts that The Ski Bums customer base frequented, Bear Creek Mountain Resort, Blue Mountain, and Big Boulder Ski Area.
Over the course of 12 hours, the Snapchat Geofilter was used by 940+ people and generated 19,500+ impressions.