THE TABLE GROUP

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    BRIEF

    A marketing piece to accompany a personal phone call invitation to an event The Table Group were hosting. The goal is to give people information that compels them further to sign up and attend the event.

    Strategy:

    With the target market of CFO’s of companies that had 100 to 10,000 employees in mind, we developed a marketing piece that would grab their attention as it hit their desk or email inbox. We wanted this piece to stand out and not get lost in the crowd of day to day tasks that fight for a CFO’s attention.

    Results:

    This marketing piece aided The Table Group in reaching their goals of compelling CFO’s to sign up for their event.

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