A website is the digital base for your company. It provides the perceived value for your entire company. 38% of users will stop interacting with a website if the layout is unattractive, according to Forbes. 75% of users will make a judgment about a business’s credibility based solely on how their websites look, according to a study from Stanford. 46% of people “will not purchase from a brand if its website or mobile experience is poorly designed.” According to a study done by Adobe.
Your website should be visually appealing, tell a story about your brand, be able to drive leads or sales, track people that have come to your site, be easily found, and most importantly make you money. Without those things, your site will simply be a waste of your investment.